Should we call ourselves visionaries??!!
In term 2, we did a project to understand Reva's marketing strategy. Our key finding was that Reva could not create the infrastructural changes required for an electric car to be successful in India. We claimed that best strategy for Reva would be to partner with some one like Ford or GM who has the scale and capabilities to change the landscape in automobile sector.
2 months later we see Reva going exactly the way we predicted.
No...we did not share our report with Reva!
How relevant is executive management?
16 years ago
